Òåðìèíû ïå÷àòíîé ðåêëàìû

Òåðìèíû ïå÷àòíîé ðåêëàìû

- abatement [ 'beitmnt ] ñêèäêà
- Ad count [ d kaunt ] îáùåå ÷èñëî ðóáðè÷íîé ðåêëàìû
- adless page [ dles ped ] ñòðàíèöû áåç ðåêëàìû
- affiliate [ 'filieit ] ïàðòíåð
- Annual rebate [ 'njul n'ri:beit ] ñêèäêà ïî èòîãàì ãîäà
- appropriation [ ,prupri'ein ] îò÷èñëåíèå ñðåäñòâ
- Back cover [ bk 'kv ] ÷åòâåðòàÿ ïîëîñà îáëîæêè( ïîñëåäíÿÿ)
- blueprint [ 'blu:print ] êîððåêòóðà ðåêëàìíîãî îáüÿâëåíèÿ
- breakdown [ 'brek‚dan ] äåìîãðàôè÷åñêèé è ïñèõîãðàôè÷åñêèé ñîñòàâ ÖÀ
- Burn out of a banner [ b:n aut v 'bn ] ðåçêîå ïàäåíèå ýôôåêòèâíîñòè ïîñëå íåñêîëüêèõ ïîêàçîâ
- cancellation [ ,kns'lein ] îòìåíà çàêàçà
- caption [ 'kpn ] ïîäïèñü ïî èëëþñòðàöèåé
- Card rate [ k:d reit ] ðåêëàìíûå ðàñöåíêè
- Center spread [ 'sent spred ] öåíòðàëüíûé ðàçâîðîò
- Circulation [ ,s:kju'lein ] òèðàæ
- Closing date [ 'kluzi deit ] ïîñëåäíèé ñðîê, äîïóñòèìûé äëÿ èçìåíåíèÿ çàêàçà
- Comprehensive layout [ ,kmpri'hensiv 'le‚at ] îêîí÷àòåëüíûé ìàêåò
- cost price [ kst prais ] ñåáåñòîèìîñòü
- Cut-off-rule [ kt-f-ru:l ] ëèíèÿ îòðåçà
- Deceptive advertising [ di'septiv 'dvr‚taz ] äåçèíôîðìèðóþùàÿ ïîêóïàòåëÿ ðåêëàìà
- Depth of column [ dep v 'klm ] âûñîòà êîëîíêè
- editorial [ ,edi't:ril ] ðåäàêöèîííûé ìàòåðèàë
- estimate [ n'estimit ] ïðåäâàðèåòëüíàÿ îöåíêà
- Fee [ fi: ] ïëàòà
- Flat fee advertising [ flt fi: 'dvr‚taz ] ïî÷àñîâàÿ îïëàòà çà ðåêëàìó
- gimmick [ 'gimik ] ðåêëàìíûé ïðèåì äëÿ ïðèâëå÷åíèÿ ïîêóïàòåëåé
- Gross billing [ grus 'bl ] ñòîèìîñòü ïóáëèêàöèè áåç ñêèäêè
- Hold for order [ huld f: ':d ] ðåêëàìíûé ìàòåðèàë, ñîõõðàíåííûé äëÿ äàëüíåéøåãî èñïîëüçîâàíèÿ
- Insertion order [ in's:n ':d ] çàêàç íà ïóáëèêàöèþ
- inset [ n'inset ] âêëàäûø
- layout [ 'le‚at ] îðèãèíàë-ìàêåò, ñõåìà
- Machine setting [ m'i:n 'seti ] ìàøèííûé íàáîð
- make-up [ meik-p ] âåðñòêà, ïîäãîíêà
- Mandatory copy [ 'mndtri 'kpi ] îáÿçàòåëüíûé çàêîíîì òåêñò íà óïàêîâêå
- Markup, mark up [ 'm:rk‚p m:k p ] íàöåíêà
- matter [ 'mt ] íàáîð
- net profit [ net 'prfit ] ÷èñòàÿ ïðèáûëü
- Ordering chart [ ':d :t ] ñõåìà äâèæåíèÿ çàêàçîâ
- padding [ 'pdi ] ïóáëèêàöèÿ íåîïëà÷åííîé ðåêëàìû
- Paste-in [ peist-in ] âêëåéêà
- Paste-up [ 'pest‚p ] ìîíòàæ áëîêà
- penetration [ ,peni'trein ] ïðîíèêíîâåíèå, ñòåïåíü âîçäåéñòâèÿ
- Place an order [ pleis n ':d ] ðàçìåñòèòü çàêàç
- Pre payment [ pri: 'peimnt ] àâàíñîâûé ïëàòåæ
- Private party ad [ 'praivit 'p:ti d ] ÷àñòíûå îáüÿâëåíèÿ
- Process color [ 'pruses 'kl ] ïðîáíûé öâåò
- prospect [ n'prspekt ] Ïåðñïåêòèâà
- reliability [ ri,lai'biliti ] äîñòîâåðíîñòü
- remuneration [ ri,mju:n'rein ] îïëàòà
- Rough layout [ rf 'le‚at ] ÷åðíîâîé ìàêåò
- spread [ spred ] ðàçâîðîò
- transient [ 'trnzint ] ðåêëàìîäàòåëü, äàâøèé åäèíè÷íûé çàêàç
- turnover [ 't:rn‚vr ] òîâàðîîáîðîò
- vie [ va ] êîíêóðèðîâàòü
- Voucher copy [ 'vatr 'kpi ] áåñïëàòíûé ýêçåìïëÿð èçäàíèÿ
- want ad [ wnt d ] ðóáðè÷íîå îáüÿâëåíèå
- Zoned åditions [ znd ådinz ] èçäàíèÿ ïî ðåãèîíàì